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Introduction
Brazil is classified as a developing nation due to its Human Development Index score. Brazil is a large nation located in South America. It is well endowed with various natural resources. The Human Development Index score is determined by specific criteria including education, Life expectancy, availability of technology, availability of healthcare and income. Since 2015, Brazil has experienced a high increase in its Human Development Index score. Today, it is classified as a “high” HDI nation. This means that it is in the upper quadrant that contains the upper tier of developing nations.

Question 1
Brazil has previously experienced financial problems. The financial problems emerged due to dictatorial government and corruption. Both the IMF and World Bank interfered with the aim of reducing inflation and improving exchange rates. For a long time, the government of Brazil worked closely with the two institutions in its efforts to settle the foreign debt, but the country’s debt situation only deteriorated (Remmer, 2004). Prior to obtaining any help from the IMF and World Bank, the country had to accent to its state of affairs, which involved executing the Structural Adjustment Programs. The program involved taking measures including minimization the growth in the money supply, liberalizing its foreign exchange, eliminating subsidies, minimizing government spending and removing price controls among other measures (Chossudovsky, 2003).

The IMF and World Bank have offered various economic developments. The efforts have been criticized for neglecting the needs of the poor majority and prioritizing multinational corporations and wealthy lenders in the industrialization. In Brazil, the IMF and World Bank has intervened in domestic politics by supporting one side in the heated social debate. As a result, the institutions have interfered in the most political of decisions involving the allocation of national resources (Santiso, 2001). Hence, they have undermined Brazil’s national democracy.

Brazil has had to adhere to the conditions set by the institutions so as to sustain its economy. When Brazil liberalized its foreign market, the country recorded a considerable growth in imports. This is not healthy for the country’s advancing economy (Danaher, 1994). The significance of IMF conditions could help Brazil through access to outside markets for its agricultural products. However, Brazil still faces market barriers for its products (Mosley et al., 1995). The broad market opening affected Brazil’s trade deficit and devalued its currency. Under the guise of advancing “free trade,” financial stability and market liberalization, the two institutions have forced a reduction in education, health care, and other social services thereby increasing inequality and deepening poverty.

On the other hand, IMF and World Bank have assisted Brazil stabilizing its economy and eradicating its debt crisis. Through Washington Consensus sponsored by the two institutions, Brazil implemented a fiscal policy, aimed at development programs, reducing government salaries and cutting down public sector investment.

Question 2
For Brazil, healthcare is a priority. Therefore, it is the responsibility of the state to ensure that health facilities are available and funded. Healthcare is a constitutional right in Brazil. The Health Ministry carries out national health policy while both the government and private sector are responsible for the provision of healthcare. The effects of a healthy population on the economy are clear. First, a nation with a healthy population finds it attain sustained growth. The provision of primary healthcare enables prevention of diseases for the benefit of the economy (Santiso, 2001).

Secondly, the healthcare performance is linked to economic prosperity. A healthy population can achieve better productivity. Thirdly, a healthy population has a higher life expectancy. This is necessary for economic development. Investment in healthcare is important for economic growth given that healthy workforce is more delivers consistent production. The fourth is that a healthy population reduces the burden of illnesses and costs associated with health issues. This benefits the rapid economic growth. In order to achieve these, the Brazilian government provides a universal healthcare system that allows citizens to afford private healthcare. The system is non-exclusive and accommodates everyone, including visitors (Falleti, 2010). The problem with its health care system is that a substantial amount of spending on healthcare is private.

Question 3
Brazil has faced a number of difficulties in its healthcare financing. This has been linked with low investment from the government. Despite the situation, the country does depend much on foreign aid to support the provision of healthcare to its citizens. Foreign aid is largely used for servicing its debts. The British government is a key supporter of Brazil. The country has made a substantial step towards the reduction of HIV/AIDS and has surpassed the expectations of the World Bank Brazil has emerged as a leader in the exchange of expertise and resources among developing countries. Brazil’s portfolio of domestically developed interventions, including the public production of ARVs and CCTs has positioned the country’s aid’s regime to capitalize on improving the national balance sheet. In 2015, Brazil enacted new legislation requiring international private investors to purchase and operate healthcare facilities in the nation. Investment in healthcare by foreigners has become desirable due to a reduction in value of domestic currency.

Social media plan for Riyadh city
The results demonstrate that most retweeted messages are the more likely to contain a direct Tweeting, Retweeting, Hashtag, Phototwitter, Photo Facebook, Photo Instagram, Photo website, Photoflyer, Website, Video, and Broken links. These results will be the basis for crafting the social media plan. The type of interaction can work with influencers and amplifiers within an industry. Twitter can be used as a predominant place for amplification. It presents an opportunity for Riyadh city to create tweets that generate engagement.

Objectives
The objective of the social media plan will be to establish strategic and beneficial relationships with the amplifiers to improve engagement on Twitter. Amplifiers are significant in keeping the conversation flowing and enhancing interactions with conventional online mainstream media and corporate media. Establishing a relationship with amplifiers is likely to have more people interacting with the city.

Goals
The goal of the social media plan is to promote engagement with the public. Using various tools including Photo website, videos, Photo Instagram, Photo flyer, the PR team will attract more retweets from social media amplifiers. The tools will provide an excellent opportunity for followers to get to know the individuals behind the brand.

Strategies

The first strategy to be used is finding a niche of Twitter Followers. The social media plan will be directed to social media amplifiers. Amplifiers are important in keeping the conversation flowing and promoting interactions with conventional online mainstream media and corporate media. On Twitter, the focus on amplifiers will ensure that the conversation flows. Amplifiers will be useful in determining what to retweet and what not to retweet. Thus, they will be useful in enhancing engagement of Twitter users. Determining who to follow and how to get followers is a difficult task. When Twitter users start using Twitter, most might follow anyone who might follow back for no particular reason. To increase the number of Twitter followers is the goal of any organization which can act as an ego boost. However, unless the followers are quality followers, the large number of followers won’t fuel the initiative to increase Twitter exposure. Niche or quality of followers means having followers with similar interests as the city and individuals who also tweet similar topics as the city. In general, the followers are more prone to retweet city’s messages to their Twitter following. Given that the quality of followers will be more inclined to retweeting the city’s links, amplifiers will expose the tweets to a much larger audience.

The second strategy is through engaging amplifiers and influencers through valuable and relevant Content. Social networking is all about sharing valuable information and content. Amplifiers are only interested in relevant and valuable content. The city requires relevant and quality tweets and how they will be distributed. More time will be spend thinking about the levers necessary to generate actual engagement and step up interaction with messaging and content. Influencers are individuals who carry weight in industry. Twitter is considered to be one of the most suitable social networks for networking, and it can reach out to many influencers who have a Twitter account. Retweeting influencers with valuable content is one of the easy ways to connect with influencers and tap into their group of followers. This can be done by Tweeting the same content several times. Identical tweets often obtain a similar amount of clicks. Creating relevant content and focusing on getting influencers to engage with it can make it go viral incredibly fast as more people can discover content through organic and social search. However, it all comes down to the quality of the content being shared. If it is of interests, influencers are going to retweet (Safko, 2010).

Tactics
Direct Tweeting and Retweeting
Tweeting and Retweeting are critical to maximizing tweet exposure. The PR team will employ tweeting and retweet tactics to promote engagement by influencers. Tweeting and Retweeting are not about sharing content. There is evidence to show that there are things that compel people to retweet. From the choice of words to the time of day, tweeting and retweeting will take into consideration different factors that impact how many retweets can be achieved. When a tweet is made, a message is sent out to social media followers. When none of the followers are actually interested in the message, then very few will retweet the messages as it isn’t really relevant to them. On the other hand, when there are a dozen followers who are interested in the message, there is a greater chance that they will retweet the tweet. Therefore, tweeting and retweeting exposes a message to followers also might be interested. Another way to have the frequent retweeting of messages is to be active in retweeting messages from influencers when the message relates to the topic. Influencers and followers are likely to appreciate the retweet and tend to retweet some of the tweets in return.

Hashtag
The second tactic is the use of hashtags. A hashtag is a way that enables organization of Tweets for Twitter search engines. Using hashtags correctly simply prefix messages tag to enable influencers and followers to discover relevant posts. Using hashtags is critical for maximizing retweets and finding those quality Twitter followers. When one searches for certain keywords, it becomes easier to view other Twitter results of users who also tweet the particular topic. Those users using the same hashtags will be followed as they can become the niche followers.

Photos and videos
Twitter has several features that provide users with more options and opportunity when it comes to Twitter images. Multiple Photos in Tweets will be used to Photo Tagging. Every Tweet will include multiple Twitter images, offering the users more opportunities to use visuals that represent the message. Photos will be added to Tweets and will then be displayed in an easily shareable preview collage. New photo tagging option will allow tagging in the Twitter images shared. This will have a big implication for the city to followers and fans. Individuals can then tag other users in the photos, adding a level of appreciation for followers. This may encourage more engagement on Twitter. To really make the Tweets engaging, the photos will not be just an afterthought. Twitter images will be chosen based on their relevance and appeal to the content and shareability. Images will not be shared just for the sake of having a visual element to your Tweet.

Finding photos to share does not have to be a struggle. One way to improve engagement through images will be to ask for submissions or run contests from followers. Sharing photos will be a great way to keep influencers and followers engaged and coming back. When using photos, it will be important to ensure that images will be clear when viewed within a Twitter stream. When photos are too small and require to be expanded by the viewer, they may likely receive less sharing and engagement. Additionally, sharing the same content in multiple Tweets is a tactic that is appropriate as long as messages are spaced out. However, sharing the same photo possibly may not draw the same level of engagement in second and third Tweets. When the content to be shared has multiple images, different Twitter images for subsequent Tweets will be shared. This will be a strategic way to add new appeal to content to be reused. Favoriting is a tactic that will focus on making use of growing interaction with influencers and amplifiers. Building authority on Twitter is important to generating more engagement, and the utilization of multimedia like images can drive that engagement. By including photos and images in tweets, it will be likely to double the chances of a Retweets. Videos will be important when trying to connect on a personal level with amplifiers. These tools offer a simple way to respond to the audience and are far more engaging than a simple tweet would be. Videos will also be used to cover events as they’re happening. Videos drum up more interactivity by involving followers in the big numbers. A large number of followers will likely enhance the chances of retweeting.

Favoriting
Favorites will be used to bookmark. Favoriting is an easier way of saving tweets and pages for easier future access. The most common use of favorites is to capture the attention of those they are interested in capturing. It is a desirable option to make presence noticed online. This type of interaction can work with influencers and amplifiers within a particular industry. Many are the times that it may be necessary to type out a response to tweeter user. This may not be possible particularly where the number of responses is overwhelming. Thus, favoriting will be used as a tactic to show gratitude. Favoriting will be used as a tool to engage with influencers and amplifiers.